Nvidia stock bounced off its pivot support after Business Insider reported that Nvidia is seeking to expand into the Advertising sector with its AI offerings.
Technologies that are disruptive must be able to lower business expenses. The advertising landscape could quickly change as a result of AI’s ability to generate media instantly, changing landscapes and artifacts while obviating the need for numerous different expensive sets and on-location production.
NVDA CEO Jensen Huang said that the $700 billion digital ad industry was racing to realize the benefits of AI.
Nvidia Partnership With WPP
Nvidia recently partnered with WPP, the world’s largest advertising agency.
Strengthening WPP Open, its AI-powered agency operating system, is one of WPP’s top priorities. The company spoke at length about its AI plans last month, pointing out that since ad spending is expected to rise in the long run, AI will make it possible to handle expanding ad projects while drastically cutting costs.
WPP Group is a multinational advertising and public relations company. It provides a range of marketing services such as advertising, media planning and buying, branding, digital marketing, market research, public relations, and consulting. WPP Group operates through a network of subsidiary companies, which include well-known agencies like Ogilvy, Grey, JWT, and GroupM. The company works with clients across various industries to help them build and manage their brands, reach target audiences, and drive business growth.
The benefit of AI in personalizing advertising, one of the major causes of complexity and expense, was also highlighted by WPP. The ability to target more specific ads is improved by AI’s capacity to produce personalized scripts, music, images, and videos.
The ad industry will likely adopt NVDA’s AI chips adding another tailwind for the tech giant.
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